Deliver Traffic to Your WordPress Site with Facebook Instant Articles & Google AMP

Owning and maintaining a website is an endeavor that takes a huge investment of time and resources. With the ever growing number of people who are branching into the online universe as a means to make money, it is imperative that your website is optimized for peak performance.

With WordPress, you already have a content management system that makes keeping your site organized and content rich very easy. Once your WordPress website is designed to your liking and you make it live on the web, you need to get visitors to it. There are literally thousands upon thousands of techniques, tricks and tools that can help you achieve getting quality traffic to your WordPress website. These tools save you a lot of time and can help to make sure that your website is a success.

Two of the best tools available to website owners are Facebook Instant Articles and Google’s Accelerated Mobile Pages. With these tools, you can increase the page load times of your WordPress site and get more of that much-needed traffic you have been looking for. To better understand how to use these two tools together for the best optimization, you have to first understand what each does on its own.

Facebook Instant Articles

Facebook Instant Articles is a tool that was developed by the social media giant to help load article pages a lot faster and more efficiently. The goal was to cut down on the page load times that users were facing whenever they clicked the link to read a full article. The average load time used to be around 8 seconds. By loading the articles into the same tools that are used to load and display images, Facebook Instant Articles allows the user to see the full article almost instantly; providing a much faster, smoother and overall pleasant experience.

A pleasant experience makes for a happy user and happy users spend money. Facebook does not make it mandatory for publishers to use Instant Articles, so you need to make sure it is being used. Getting your content to the end user as fast as possible and in an easy to understand interface is essential to any online business.

Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages (AMP) is Google’s answer to Instant Articles and works `with the same basic concept: load pages faster and deliver content quicker. While it was initially developed by Google, the AMP project is now an open source project that is focusing on delivering content instantaneously to the end user. This is the way to drop the bounce rates and abandonment numbers right out of your analytics.

AMP works just as a normal HTML web page except that it restricts the type of functionality that will load with the web page. The restrictions are defined in the open source project’s specifications. AMP pages will load in any modern browser or application meant to display HTML content and will help to bring some uniformity into the online world. AMP content can also be cached in the cloud, which will allow mobile users to more quickly access any content while not sacrificing any speed at all.

Google is providing the cache for anyone who wishes to utilize that feature and they are not going to be charging any fees at all for the use of it. Use of the Google cache is not required and other companies may build their own clouds to integrate with AMP as well.

So, to summarize, the ultimate goal is to create a distribution system for AMP pages, which have restricted functionality, in order to deliver content to the mobile end user at an efficient and consistently instant rate of speed.

Facebook Instant Articles and AMP on WordPress

WordPress site owners have it even better since there are already several publishers that have created WordPress plugins to make this all very simple and easy to implement. WordPress website owners who wish to take advantage of both Facebook Instant Articles and Google’s AMP to optimize their content for mobile users can simply install any one of the several third-party plugins onto their current WordPress site. There are plugins that actually handle both Instant Articles and AMP at the same time, allowing you to fully optimize your content for Facebook and AMP at the same time.

Improved Search Engine Rankings

One of the biggest benefits of using these new optimization tools is that it will increase your overall search engine ranking. Since Google does factor in page load times when ranking web pages, the faster load times you will get will help to bump your site up on Google search result pages. Higher search engine rankings are probably the most common goal among all online website owners, making the use and optimization of Instant Articles and AMP a necessity for all webmasters.

Simplified Content Dispersal

Another great aspect of using WordPress and associated plugins with AMP and Instant Articles is that it allows you to actually publish your articles and content right within your WordPress site. It removes any additional steps, logins and other time consuming and tedious tasks that would normally be associated with getting the content onto external platforms. There is nothing better than being able to increase your website’s exposure and traffic while reducing the amount of time spent doing so. It is a win-win situation for WordPress website owners and one that all should be using.

Easy Website Optimization

The optimization of content on a website, in order to increase traffic, is the goal of everyone who has a presence on the World Wide Web. With that much competition, you need every tool, trick, and edge you can get. Utilize what is there in front of you and make sure that you are fully doing so. WordPress website optimization can be achieved easily with Facebook Instant Articles and AMP, and without the headaches normally encountered when you have to implement tools individually. If you have not yet begun to utilize Facebook Instant Articles and Google’s Accelerated Web Pages to get more traffic flowing to your site, every day you wait is another day that traffic is passing your website by and ending up at your competitor.

Web developer Richard Sutherland has been working with WordPress, Joomla, Drupal and other content management systems for over a decade. Graduating from Edinburgh’s Heriot-Watt University in 2000 with a Bachelor of Science in Computer Science, Richard has held a number of prominent website development roles at major companies such as Samsung, ASDA and Prudential.

Leave a Reply

Your email address will not be published. Required fields are marked *