Website is a powerful online marketing tool that you can use for promoting your business online. Whether you run a startup; a medium business owner or a part of a global brand, you obviously are interested to demonstrate your business through an elegant visual interface, that will allow to promote and run your online business successfully.

In this review we are going to discuss WordPress Business Elite Theme in-depth. Speak about the core system of this lightweight and fast-loading theme, as well as point out some tips and tricks.

This business website theme has been launched 2 weeks ago and during the first 24 hours had been downloaded by the WordPress community members more than 1500 times. This is a pretty big number for a newcomer. But not only impressive stats determine the success of this nice and clearly coded theme, but its big list of options in Free version of WordPress business theme as well as advanced solutions that are available in Pro version with a price of $20. Users are able to install sample data, so the theme will look like WordPress Business Elite Theme Demo page and then be able to edit site content when needed.

Business Elite does not require any knowledge of coding, includes some advanced options for frontpage and custom page builder, is fully customizable and allows to express creativity through theme options, whether its about colors, fonts, menu, header and overall layout. This responsive retina ready theme is a great solution for multipurpose business platforms allowing to include galleries, calendars, forms, sliders, audio and video players and more. But let us start to scratch every portion of this theme and prepare ourselves to built pages in minutes and allow users and customers to find their way around the theme.

Homepage

Clear and crisp minimalistic homepage, appears to have a large full-screen slider. Nothing else will disturb viewers from the main display of company products.

Main menu is overlaid onto the slider and is beautifully aligned with logo or header text. Users can set an option and make the menu to have fixed positioning, that it can always be visible on top of the page when scrolling page content. In this way users have one page layout experience. Custom links can be added to menu to scroll down to the specific sections in content too.

Options include settings for top posts to display on homepage or now. These top posts can include additional title and description. This can obviously be a short description about the company, history of the business, goals, statistics and inspirational story that site owners would like to share with readers and potential consumers. The line of top posts can have some effects. Among 40 effects are zoom-in and out, pulse, flash and fade-in. Ajax pagination allows loading of next group of posts without refreshing the whole content.

On the homepage tab there is an option for category tabs. Site admins can select certain posts in specific categories as tabbed content.

Featured post. With this being said, there is an option to upload a custom image for featured posts display or select from the range of business image library. You may also selected post with full width custom background.

In the middle of the homepage Business Elite Theme brings sections named Content Posts and Portfolio. These are nice sections to showcase some business portfolios and any published material about the company. Content Post can feature images of the posts that are displayed in a simple lightbox and have the sneak preview of an article, which users can read in more details by clicking “read more” button. Portfolio on its behalf is a custom link menu that allows to showcase images. So for this case you’d want to demonstrate HD images of your business, works, achievements and memorable events valuable for your business.

At the end of the home page you will find a functional business intro, about us or contact section, allowing to set a background image for a simple contact form with name, email address and description fields. The theme includes custom page templates too. Among them are login page, blog and gallery pages, allowing to have beautiful views of posts for certain category, diagrams, search, sitemap, contact us and about pages.

And the homepage ends with social platform links, leading users to business pages on social networks. The links have logos of Facebook, Twitter, YouTube, Google+, Instagram as well as a logo of RSS feed.

SEO friendly theme

Business Elite is SEO optimized. In the options of this theme you may set custom title for your website, add meta description and keywords. This is a standard, yet nice feature that is normally available in some SEO optimization plugins. Besides your homepage you may set some SEO optimization for single post or page. In this case there are again options for meta keywords and description as well as custom title for a post/page. And also you may want to index pages with custom description, whether it is a post in a specific category.

Advanced layout editor

The theme comes with pretty impressive advanced layout editor. By default Business Elite comes in full with to showcase the homepage slider in the best way possible, but options also allow to select some 5 other layouts for pages and posts of a website. Options will allow to specify content area width, as well as widths and alignments of sidebars.

How to change home logo

In general settings of this theme you will be able to change the default home logo. Currently in Business Elite developers have a custom image with “Business Elite”slogan on it. But it is customizable and anyone will be available to modify it. Option is called “logo type”. From these settings users will need to choose whether they want to add a text or an image as a business page logo. After choosing from 2 options, you will be able either to upload a custom logo in jpg or png format or write down your logo or website name manually.

Theme typography settings

Under Typography tab in Business Elite settings developers offer some 30+ font types. By selecting one of fronts users will change the all typography of their website. On the same page the theme allows to have a sneak preview of these fonts with a default theme description text. But the cool thing is that besides choosing a font from the selection of 30+ fonts, users are able to edit the spacing, font transform, add font style and set some other options. There are options for the primary font area and inputs and text areas too.

Advanced Slider

Although we’ve seen an abundance of web design trends proliferating across the web, especially when speaking about WordPress theme directory with the list of almost authentic themes, slider on homepage stays pretty popular in the list of web design solutions during the past couple of years now. And we cannot speak about a better outcome that this one, as slider on a business page is probably the most required feature dictated by necessity and needs of the community, users and businesses. It is not about “what other cool sites are doing”, but more likely approved by the community.

But can you display the same slider on all pages including posts? How about if you’d like to disable featured post slider in one or two pages and have just a static image over there? Business Elite offers solution for this case as well. It has an option allowing to display slider everywhere on a post/page, display it on homepage or demonstrate on all pages over the whole website.

Besides standard options for the height of a slider, title and description position Business Elite slider has a selection of effects and animation speed control. The theme comes with signature forsythia branch image, which can be customized with unlimited number of slides appearing on homepage, where free version includes options for 2 slides only. Some HTML basic formatting is allowed in slider descriptions, so users could make slide texts to appear as beautiful call to action buttons.

AdSense and advertisement

Business Elite comes with native AdSense integration for banners. Options will allow to add AdSense links or any other ad provider links into a text widget area, header, body section of all pages and footer. AdSense ad units are completely responsive.

Retina display and color customization

For Business Elite, a stunning Retina display has mobile surfer’s back. All HQ media content looks bright, sharp and eye-catching on every page and post. Speaking on colors, the theme options allow customizing all areas of the layout too. You can either choose from the list of 6 default color scheme that come with the theme, or select your own eye-catching palette, whether you need to edit logo, menu, and background or header color

Business Elite is a nice WordPress theme that is marvelously customizable and easy to use to tweak every aspect of your site. Every nook and cranny has been extensively polished within the theme.